248. Rethinking Delegation with Tim Francis Artwork

The Mastery Matrix Podcast

Fulfilling your potential and becoming the best at what you do is about committing to mastery. Welcome to the Mastery Matrix Podcast where you’ll gain inspiration, new knowledge and perspectives, as well as learn new mental models and productivity hacks that will help catapult you to world-class greatness. Tune in weekly as Khaïry Varre, business strategist, martial arts student and trainer, and mindset & productivity coach to high performing CEOs, shares personal insights and brings to you the greatest teachers, masters and thought leaders on this planet to discuss how to disrupt ourselves, elevate to mastery and build our mind, body, spirit and systems for a first-class life - whatever that means to you.

All Episodes

The Mastery Matrix Podcast

248. Rethinking Delegation with Tim Francis

May 27, 2025

Editorial Note from Khairy:
When I recorded this conversation with Tim Francis, AI agents hadn’t yet become as powerful or as common as they are now. Today, many of the administrative tasks we discussed can be handled by technology. But that doesn’t make this episode outdated. It makes it foundational.

I believe the future of executive support isn’t one or the other, it’s hybrid. A human assistant working with AI tools, overseeing automation, and protecting the founder’s clarity. What’s changing is the form. What stays is the need for leverage, intelligent delegation, and time protection.

This conversation will show you what it means to lead well, delegate wisely, and design support that actually scales with you.

About the Episode

In this episode, I sat down with Tim Francis, founder of Great Assistant, to talk about one of the most misunderstood forms of leverage in business: executive support.

Tim shares how losing everything—from his health to his savings—forced him to rethink time, energy, and leadership. He walks us through the pivotal question that changed his hiring strategy and how a new definition of ROI helped him create a company that’s helped hundreds of entrepreneurs get their time and focus back.

Whether you’re delegating to a human, an AI agent, or both—this conversation will give you the strategic lens to do it well.

Key Takeaways

Smart support is about synergy, not cloning.
The best assistant complements your strengths—they don’t duplicate them.
It’s not just about hiring. It’s about leading.
Most assistant relationships fail because of how we lead, not who we hire.
Tim’s “legally-bound” question.
What would change if you were required to keep your next assistant for 3 years? That question redefined how Tim builds trust and long-term partnership.
The new order of delegation.
EA first → Production second → Sales/Marketing third. This order unlocks faster growth and a clearer mind.
Time back is profit.
An assistant may show up as an expense—but the right one creates space for the highest-return work only you can do.

To connect with Tim:

Explore Great Assistant: greatassistant.com