245. Rich Relationships: The New ROI with Selena Soo Artwork

The Mastery Matrix Podcast

Fulfilling your potential and becoming the best at what you do is about committing to mastery. Welcome to the Mastery Matrix Podcast where you’ll gain inspiration, new knowledge and perspectives, as well as learn new mental models and productivity hacks that will help catapult you to world-class greatness. Tune in weekly as Khaïry Varre, business strategist, martial arts student and trainer, and mindset & productivity coach to high performing CEOs, shares personal insights and brings to you the greatest teachers, masters and thought leaders on this planet to discuss how to disrupt ourselves, elevate to mastery and build our mind, body, spirit and systems for a first-class life - whatever that means to you.

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The Mastery Matrix Podcast

245. Rich Relationships: The New ROI with Selena Soo

May 06, 2025 • Khaïry Varre

In this episode, I had the pleasure of speaking with Selena Soo about her “rich relationships” philosophy, the very reason I started following her over a decade ago. Selena explained why building intentional, high-value relationships is the fastest way for entrepreneurs to reach their goals. We discussed the five key types of relationships every entrepreneur needs, her three-phase framework for cultivating them, and the importance of generosity and timing when making asks. Selena’s insights made me rethink how I approach networking and showed me how to build a powerful, sustainable support system.

Key Takeaways

Rich relationships are the shortcut to success.
Mentors, peers, super connectors, promoters, and team members each play a unique and critical role in your entrepreneurial journey.
Selena’s 3-phase framework:
1. Align: Know yourself and seek out relationships that are values-aligned and mutually beneficial.
2. Attract: Build your personal brand, show up where your ideal connections are, and be someone people want to know.
3. Activate: Engage meaningfully, have a clear vision, and ask for support only when trust is established.
Breathtaking generosity is the foundation for strong relationships-give more than expected, without keeping score.
Patience and timing matter.
Don’t rush big asks; nurture trust and aim for win-win connections.

This conversation left me inspired and equipped with a practical roadmap for building relationships that truly move the needle in business and life.

Here are Selena's gift to you - 4 free chapters of her book "Rich Relationships"

To follow Selena Soo: Instagram, Facebook