238. 5 Ways To Protect Your Profits In 2025

Running a business isn’t just about working hard, it’s about working smart. If your profits aren’t where they should be, chances are you’re making one (or more) of these common mistakes I am discussing in this episode.

Let’s break down the five key areas that can make or break your bottom line. 

Key takeaways from this episode:

• Know Your Numbers: Stay in control by tracking profit margins, acquisition costs, and lifetime value.
• Streamline Your Business: Complexity kills profits. Standardize for efficiency.
• Hire Smart: Bad hires drain resources so invest wisely in talent.
• Market for Growth: Slashing marketing stunts revenue. Track ROI and stay visible.
• Price with Purpose: Underpricing costs you. Align prices with value, costs, and demand. 

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